Previous Industries "Service Merchandise"
Previous Industries is three Chicagoans with a deep, shared history—Open Mike Eagle, Video Dave, and STILL RIFT. Service Merchandise, their debut LP as a unit, is named after a largely defunct retail chain, as are many of the songs on the album. Orbiting the dead mall as a spiritual concept, Previous Industries tackle nostalgia, heartbreak, joy, and disposability from three distinct points of view, weaving in and out of beats by Child Actor, Quelle Chris, and Smoke Bonito to create something new from a discarded past. The record was mixed by Kenny Segal (Armand Hammer, billy woods) and mastered by GRAMMY-winning engineer Daddy Kev (Flying Lotus, Thundercat).